"Grooming group" means "그루밍족" in Korean.

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그루밍족
 
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Pronunciation kŭ-ru-ming-jok
meaning Grooming group
"Grooming group" is called as 그루밍 족 (Grooming jok) in Korea. The men who are having much attention to grooming and appearance, like caring eyebrows, having sun bath, wearing make-up and etc. it refers to a man who put aggressive money on beauty and fashion. 2013 currently, South Korea it is said that the world number one in the men's cosmetics market.
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