"Rojas group" is "로하스족"(ro-ha-sŭ-jok) in Korean.
로하스족 (Rojas group) is abbreviation of 'Lifestyles of Health and Sustainability" and "health and sustainable lifestyle.” Considering the healthy life of all people, it refers to a person who tries to send a life friendly to the environment. In similar word is 웰빙족(Well-being Jok) but there is a word (well bean family), is a concept that highlights the individual life. In the case of Rojas group higher consciousness to the environment.